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About Ibercaja Banco: Ibercaja Brand

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Ibercaja Brand

Our brand is one of our most valuable intangible assets: it embodies all our values and makes them visible in every relationship with our stakeholders. The Ibercaja brand stands on our values and is developed through our value proposal:

» POSITIONING

Ibercaja’s value proposal is based on three key principles: personalisation, usefulness and mutual commitment.		  

 » OUR PROMISE

To earn our customers’ trust by proving with our actions an excellent professional relationship, while offering solutions that meet our customers’ needs.
 
      
VALUES
- Closeness
- Professionalism
- Commitment
- Excellence
- Soundness
- Adaptability

PERSONALITY
- Accessible
- Honest
- Transparent
- Sensible
- Proactive
- Committed
 
ATTRIBUTES
- Professional solutions
-Foresight
- Quality of service
- Personalisation
- Familiarity
- Social commitment
   
Corporate Identity Handbook    
 
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